Digital Marketing Mastery – 2-Month Course Outline

Schedule: 4 Classes per Week (Monday to Thursday)

Module 1: Digital Marketing Foundation

• Introduction to Digital Marketing Ecosystem

• Buyer Journey & Sales Funnels

• Understanding Marketing Objectives (Awareness / Leads / Sales)

• Branding Basics for Online Growth

• Content Strategy & Social Media Psychology

Module 2: Meta Ads (Facebook & Instagram Advertising)

Meta Ads Theory

• Business Manager Setup (Best Settings)

• Pixel & Aggregated Events Setup

• Campaign Structure (CBO vs ABO)

• Audience Types (Core, Custom, Lookalike)

• Creatives Strategy for High Conversions

Meta Ads Practical

• Step-by-Step Campaign Creation

• Lead Generation Campaigns

• Sales / Conversion Campaigns

• Retargeting & Remarketing Ads

• Scaling Strategies (Vertical + Horizontal)

• Troubleshooting, Policy Overview, Ad Rejection Fixes

Module 3: Google Ads (Search, Display, YouTube)

Google Ads Theory

• Google Ads Ecosystem

• Keywords Research (LSI, Intent-Based)

• Bidding Types & Optimization

• Creating High-Quality Ad Copy

• Tracking (GA4 + Conversion Setup)

Google Ads Practical

• Search Campaign Setup

• Display & Remarketing Ads

• YouTube Video Ads

• Performance Max Campaign

• Budget Optimization + Scaling

• Live Campaign Auditing

Module 4: Social Media Marketing (SMM)

• Instagram Growth Strategy

• TikTok Content Strategy

• Facebook Page Optimization

• Content Calendars & Posting Systems

• Reels, Shorts, Viral Formats

• Hashtags, Trends & Organic Reach Boosting

• Branding & Community Building

Module 5: Freelancing & Earning Methods

• Freelancing Platforms Overview

  • Fiverr

  • Upwork

• Creating High-Converting Profile

• Gig Writing / Proposal Writing

• Pricing Strategy

• Building Portfolio Without Clients

• Skill Positioning for High-Ticket Earnings

Module 6: Client Hunting & Closing

• Finding Clients (Local + International)

• Outreach Strategies

  • Cold Email

  • Cold DM

  • WhatsApp Prospecting

• Creating a Lead Magnet

• Sales Psychology & Closing Deals

• Retainer Model vs Project-Based Work

• Communication + Reporting Skills

• Long-Term Client Retention

Final Project + Certification

• Run a Complete Meta or Google Campaign

• Full Strategy Presentation

• One-on-One Performance Review

• Completion Certificate